Deep Link Drill Down

Yozio captures and summarizes attribution results for events you've configured Yozio to track (ie clicks, installs, deep links, in-app conversions).

Deep Link Drill Down Metrics provides you a breakdown of these attribution results by newly installed users (new installs) and users who already had the app installed (existing installs). This becomes increasingly important when looking at the source of downstream events if you are interested in better calculating ROI and more accurately mapping the end user journey.

With these Deep Link Drill Down Metrics, you can...

  • Gain better insight into how well a link is performing for new installs versus existing installs, by breaking out clicks and conversions for new installs and existing installs for any given link
  • Easily compare channels from the same marketing campaign to understand which channel is better suited for engagement versus new acquisition.
  • Understand the overlap of engagement campaigns with install campaigns so Yozio customers can focus campaigns and channels for their own growth goals.

And avoid...

  • Underreported install rates
  • Attribution of all downstream events and conversions to new installs that would overestimate the efficacy of a given campaign, channel, transaction type, or other use case workflow

Once the correct version of the Yozio SDK is properly integrated and you have required SDK features configured for your app, you will start to receive Yozio Deep Link Drill Down Analytics for the SuperLinks you have published.

Yozio will automatically segment by New Installs and Existing Installs.

Let's use an example to show how Deep Link Drill Down Metrics Calculations will give more detailed and accurate insight into what a conversion funnel looks like for a given link. Let's say for a SuperLink we have the following "surface" results:

Link Clicks Installs Deep Links Signups Payment
r.rivendell.com/save-middle-earth 1200 300 200 100 80
  • Install rate (IR) is 25%. IR = INSTALLS / CLICKS
  • Deep link rate (DR) is 16%. DR = DEEP LINKS / CLICKS
  • Signup conversion rate (CR) from installs is 33%. CR = SIGNUPS / INSTALLS
  • Payment conversion rate from installs is 26.6%. CR = PAYMENTS / INSTALLS

Continuing our example, let's say the same SuperLink has the following Deep Link Drill Down Metrics:

Category Clicks Conversion Ratio Signups Payment
New Install 1000 300 Installs 30% 74 10
Existing Install 200 200 Deep Links 100% 26 70

For new installs metrics, Yozio removes interactions from users who already had the app installed at the time of interaction with the SuperLink, giving adjusted rates for each metric.

  • Adjusted Install Rate (AIR) for new installs is 30%. AIR = INSTALLS / (CLICKS - CLICKS EXISTING INSTALL)
  • Adjusted Signup Conversion Rate (ACR) for new installs is 24.7%. ACR = NEW INSTALL SIGNUPS / NEW INSTALLS.
  • Adjusted Payment Conversion Rate for new installs is 3.3%. ACR = NEW INSTALL PAYMENTS / NEW INSTALLS.

For existing installs Yozio reports only metrics for users who had the app installed at the time of interaction with the SuperLink:

  • The 100% ratio of existing installs having been deep linked to the app reflect that this SuperLink was configured to deep link any user who had the app installed.
  • Adjusted Signup Conversion Rate for existing installs is 13%. ACR = EXISTING INSTALL SIGNUPS / DEEP LINKS.
  • Adjusted Payment Conversion Rate for existing installs is 35%. ACR = EXISTING INSTALL PAYMENTS / DEEP LINKS.

Step 1: Ensure Yozio SDK v1.1.12 or newer is integrated into your app.

Step 2: Ensure the following Yozio SDK features are configured for your app.

  • New install tracking
  • Deep linking and deep link tracking
  • Downstream conversion tracking

Step 3: Measure your Success

Now it's time to viewing your attribution data!

For Summary Metrics go to Yozio Console > SuperLinks > Organic Links click the (+) sign next to the SuperLink of interest. The Deeplink Drilldown section for the SuperLink will then be displayed.

For Trend Metrics go to Yozio Console > SuperLinks > Organic Links and click Report for the SuperLink of interest. Stats Report

Then select New Install or Exiting Install to filter you view.

Deep Link Drill Down Trend Selection

Step 4: Optimize

Use Yozio Deep Link Drill Down Metrics to:

  • Understand if the given campaign, message, timing, offer, or channel is better with existing users versus newly installed users.

  • Better optimize your campaigns and funnel workflows to convert your users based upon what you've learned is more effective for converting existing users vs. installed users.

Common Questions

I don't see any attribution details when I try to drill down. Why?

In either case for Android and iOS the most common reason is that the latest Yozio SDK is not yet integrated and configured for your app. Please see our integration docs for details on integration and configuration requirements.

If you are currently seeing deep link attribution but no drill down details you will still need to update to the correct version of the Yozio SDK in order to see accurate Deep Link Drill Down Metrics.

Why do I see unknown on my SuperLink Report?

"Unknown" represents those users who completed a conversion event you are tracking with Yozio (such as a payment) but whose app did not have Yozio SDK v1.1.12 or newer integrated. This version is required to obtain Deep Link Drill Down Metrics.

I see deep link results for Android but not iOS. Why?

For iOS you must deploy a deep link tracking code. Please see this doc.