SEO Analytics

SEO (Search Engine Optimization) is the process to connecting the content to the user's query via targeted landing pages. Yozio SEO Analytics can help you learn more about how your SEO efforts are impacting your app downloads, conversion rates, and engagement.

You may instrument and track the following properties of your mobile web site traffic and see how they are impacting your mobile app:

  • the traffic landing pages of your mobile website, i.e. the entry points or the first pages users visit when they first come to your mobile website.
  • the referrers of the traffic to your mobile website, i.e. where the visitors to your mobile website come from.
  • the SEO keywords that brought search traffic to your mobile website, i.e. what keywords users search for before they find your mobile website on the search result page and come to your site from there.

For more detail check out our blogs on "More Mobile App Growth Hacks: Tracking Landing Pages" and "Mobile App Growth Hacks for Tracking Site Referrers"

How the SEO Dashboards Work

When events you have configured Yozio to track for your app occur Yozio will automatically detect SEO parameter keys which you associate to any of your Yozio SuperLinks as metadata. Yozio will then display attribution results for each SEO key and the values you have associated.

SEO Dashboard Example

SEO Parameter Keys

Parameter Key Description Example(s)
yozio_landing_page Landing page; use to track entry points or the first pages users visit when they come to your mobile website. yozio_landing_page=http://rivendell.com/fight_orcs_now
yozio_referrer HTTP referrer; use to track which referring websites are sending you the highest quality traffic to your mobile website. yozio_referrer=https://www.google.com/
yozio_seo_keyword SEO keyword; use to track keywords and phrases in your web content which are driving the highest quality users to your site. yozio_seo_keyword=email

SEO Tracking Setup

Prerequisite: Enterprise-level plan

Apps on Enterprise-level plans have access to the Yozio SEO Analytics Dashboard. Please contact [email protected] if you have any questions or would like to upgrade.

Step 1: Associate SEO Parameters to Yozio SuperLinks

SEO Parameters may be associated to your Yozio SuperLinks via any method metadata may be associated to your Yozio SuperLinks, making setup very easy!

Here a summary of all the ways you can associate metadata to your Yozio SuperLinks.

Step 2: Publish and Start to Gather Data

Now that you've got SEO parameters associated to your Yozio SuperLinks attribution results will automatically be posted to your SEO Analytics Dashboards for all events you have configured Yozio to track.

Step 3: Measure your Success

Now it's time for the fun part... viewing your attribution data! Your SEO Analytics Dashboards may be found in the Yozio Web Console > Analytics > SEO.

From here simply select the UTM campaign parameter key you'd like to analyze. For instance, "Content". Then you can apply date filters and click on any metric for any of the displayed values to view the trend.

Step 4: Optimize

Leverage the ease and flexibility of SEO parameters and attribution insights to run experiments and optimize. Check out our blog post "How Important are Experiments to App Growth" which includes some best practices for organic mobile optimization and experimentation.

SEO Best Practices

Best Practice 1: Be consistent!

Consistency in naming conventions is the number one most important rule.

It will allow SEO parameters to be reportable without confusion and maximize the insights you can obtain from your data.

Best Practice 2: Use only the SEO Parameters you need

You don't need to use all 3 SEO parameter keys to get value. If tracking just 1 or 2 gives you the insights you need to optimize, go for it!

Best Practice 3: Use only lowercase

UTM parameters are case sensitive! Thus, it's standard to use only lowercase to avoid fragmented reporting and keep viewing attribution results easier!