Web Console

Here's a quick tour of some of a few main features of the Yozio Console.

The Yozio Console provides an interface for creating and managing your Yozio SuperLinks. You can learn more about creating and managing your SuperLinks within the Yozio Console here.

We also have APIs you can use to create SuperLinks or sublinks. Methods and parameters for those APIs may be found in the Yozio Console > API.

Analytics

Yozio has various analytics dashboards. Many of these dashboards have filters or different views. For these analytics dashboards you control the following values when you create each SuperLink:

  • All "use case" names;
  • All "channel" names;
  • All values associated with UTM parameter keys, and;
  • All values associated with SEO parameter keys.

The values you define serve as various filters for your dashboards. Thus, we recommend you spend some time planning and organizing your naming convention to get the most out of your analytics dashboard filters.

Yozio determines:

  • OS (operating system);
  • Device type;
  • Country, and;
  • New install or existing install.

These values also serve as filters for your dashboards.

Front-end attribution information is updated approximately every 15 minutes.

App Level

App level analytics may be found in Yozio Console > Analytics

Use to view this month's performance (month-to-date) over last month's performance by event type. Apply filters to isolate by channel, use case, operating system, device type or country.

Segmentation

Use to view or isolate performance by segment for any tracked event over time. You can view segments based upon channel, use case, operating system, device type, or country. You can also apply various filters.

Benchmark

Use to see how your install conversion performance across use case and channel stacks up against other apps using Yozio.

UTM

The UTM analytics dashboard enables you to easily view attribution results by UTM parameter values. Use this information to understand how particular campaigns, channels, mediums, terms, and content are performing across all your SuperLinks - and optimize for growth. Learn more about Yozio UTM analytics here.

SEO

The SEO analytics dashboard enables you to easily view attribution results by SEO parameter values. Use this information to understand how your landing pages, site referrers, and keywords are performing across all your SuperLinks - and optimize for growth. Learn more about Yozio SEO analytics here.

You can see how any particular SuperLink is performing in different analytics views. All SuperLink level analytics are found at Yozio Console > SuperLinks > Organic Links.

On this page you can view a summary of attribution results for all your SuperLinks. You can apply various filters or search for a particular SuperLink. Use to quickly understand how a SuperLink is performing.

Click "+" next to a SuperLink to expand the view to show Deep Link Drill Down.

Deep Link Drill Down View shows a breakdown of activity by newly installed users (new installs) and users who already had the app installed (existing installs) as they relate to downstream events. Use the Deep Link Drill Down Metrics in order to:

  • Gain better insight into how well a link is performing for new installs versus existing installs.
  • Easily compare channels from the same marketing campaign to understand which channel is better suited for engagement versus new acquisition.
  • Understand the overlap of engagement campaigns with install campaigns so you can focus campaigns and channels for their own growth goals.

And avoid:

  • Underreport install rates
  • Attribution of all downstream events and conversions to new installs would overestimate the efficacy of a given campaign, channel, transaction type, or other use case workflow.

Learn more about Yozio Deep Link Drill Down analytics here.

Click Report found on the right of the page next to the summary stats for a SuperLink. The SuperLink Report will show you the performance by various tracked events over time. You can drill down by OS, device type, country, new install or existing install. You can also isolate particular segments. Use to view and understand the performance of a particular SuperLink over time.

Settings

Under the Yozio Console > Settings menu you can setup and manage various settings.

General

Under General you can manage your:

  • App Name - the name displayed for your Yozio app within the Yozio Console. Learn more here.
  • Custom domain - brand your SuperLink to increase click-through-rate. Learn more here.

Default Redirect Settings

Here's where you can setup your default redirect settings. Learn more here.

Team Members

You can add additional team members to your app, resend an invite, or remove a team member. Remember to keep your team member list up-to-date as anyone who has access to your app's Yozio Console account can make changes. Learn more here about managing team members.

Segmentation

Segmentation settings control how individual segments are displayed on your segmentation analytics dashboards for channel, use case, and country. You can choose to display any segment by name or you can bucket a segment into a general "other" group. This ensures segments you are interested in are displayed on the segmentation analytics dashboard by name, while bucketing "others" to reduce clutter.

SDK

Here you'll find your App Key and Secret Key, which you'll need when integrating the Yozio SDK. You'll also find links to download the latest Yozio SDK files and sample apps.