Creating and Managing Yozio Links

Yozio supports two methods of creating and managing Yozio SuperLinks.

  • Yozio Console
  • API

In this document we will focus on managing SuperLinks via the Yozio Console. First, we will cover SuperLink management options and then specific configuration options. If you’d like to use the SuperLink APIs please check out documentation on those here.

Go to the Yozio Console > SuperLinks > Organic Links. Click New SuperLink to get started. This will take you to the SuperLink Wizard

Yozio Console > SuperLinks > Organic Links

Yozio's SuperLink Wizard makes creating and configuring a SuperLink easy! The wizard has 4 steps:

  • Basic Info
  • Tags
  • Link Data
  • Configure User Flow

Basic Info

SuperLink Wizard Basic Info

On the first page of the wizard, enter the basic info about your SuperLink, such as the name and description for your SuperLink. If you have configured a custom domain, then you may also have a link alias.

The Link Name is the name for your SuperLink. This needs to be unique and can later be leveraged to search and easily find a particular SuperLink.

Description

The Description is optional and doesn't impact SuperLink functionality but can be useful in helping you keep track of what the SuperLink is for and where it might be posted.

Prerequisite: Custom domain

When you create a SuperLink, Yozio will automatically assign the short url as the default link ending, ie wP.c.c. If you want something flashier to improve-click-through rate in instances where a user will see the SuperLink URL you can assign the SuperLink a link alias. To do so, enter your desired link ending here, ie save-middle-earth. Use only letters, numbers, underscore (_) and dash (-) to name your alias.

Check Reassign old alias to this link to associate a link alias already in use with another SuperLink to your current SuperLink instead.

Check Disable original short URL to disable the default link ending. By default, when you create a link alias for a SuperLink both the default link ending, ie wP.c.c and your custom link alias, ie save-middle-earth will work.

Tags

SuperLink Wizard Tags

Give your new SuperLink a channel and a use case. A channel describes the medium through which your SuperLink will be available. A use case is describes how your SuperLink is used in a business environment. You can use a provided tag or enter a custom one. Each unique tag and channel will automatically create a new filter and segmentation option on your Yozio Dashboards.

SuperLink Wizard Link Data

In the Link Data section you can associate metadata to your SuperLink. The key is the name of the metadata element. The value is the information that you wish to associate with the key. We call metadata associated to a Yozio SuperLink via the Yozio Console static metadata, as this metadata is associated to each user interaction with the SuperLink (unless you override it).

By default Yozio will dynamically append your metadata to your Desktop/Fallback URL. Check Disable meta data passing to Web URL to disable this.

User Flow

SuperLink Wizard User Flow

Configure the redirect settings for your SuperLink on different platforms. For any given SuperLink you can choose to override your configured default redirect settings which control the conditional routing of users who click on the SuperLink. This gives you the flexibility you need to experiment and optimize. Learn more about all your redirect setting options with the Yozio Universal Redirector here.

Once you create your Yozio SuperLink it will be listed on your Yozio Console > SuperLinks > Organic Links page.

Details of configuration options will be covered later in the SuperLink Configuration Options section.

Go to the Yozio Console > SuperLinks > click Edit next to the SuperLink you would like to modify.

Editing a SuperLink

The Edit Organic SuperLink page will open and display all SuperLink configuration options.

SuperLink Wizard Link Edit 1 SuperLink Wizard Link Edit 2

Advanced Settings

The Advanced Settings box on the SuperLink summary page lets you configure some additional features that are not available on the SuperLink wizard.

Return to Browser Redirect URL

SuperLink Wizard Return To Browser Redirect URL

If the user clicks on the SuperLink and leaves the browser (either by going to app store or launching your app), the browser will be redirected to the Yozio Redirect To URL in the background.

Target Activity Class

SuperLink Wizard Target Activity

If configured, Yozio will launch this activity regardless of whether the user has the app or not on Android. Otherwise, Yozio will launch your default "launcher" activity.

Send Data Back to Source / Ad Partner (Source/Ad Partner)

SuperLink Wizard Source/Ad Partner

Yozio can help you track your ad installs and send a post back to an ad partner. Yozio already has integrations with many ad networks which are available on the dropdown list. If you would like to request an integration with an ad network not on the list that requires a server side callback, please email [email protected].

Archive

Go to Yozio Console > SuperLinks and find the SuperLink you wish to archive. Then, click the Down Arrow next to Report to view additional options. Select Archive and then confirm you’d like to archive the SuperLink.

Archive SuperLink

Archiving a SuperLink removes it from your list of Organic Links and removes all it’s associated attribution data from your dashboards without deleting the SuperLink. This ensures you can still control the experience of users who might find old campaign content and click on it - as will often happen with organic content.

Unarchive

You can view a list of your archived Yozio SuperLinks by going to Yozio Console > SuperLinks > Archived Links. You’ll then be shown your configured "Name" and “Description” for each of archived link with an option to Unarchive.