Return to Browser Redirect URL

Yozio's Return to Browser Redirect URL allows you to define a URL to load in a user’s browser...

  • after the user clicks on a Yozio SuperLink and is redirected to the destination you have specified,
  • if the redirect you have specified is a destination which will take the user outside the browser app.

Such conditions will be meet in cases where you have told Yozio to redirect a user to the an app store or deep link them. This allows you to control what the user will see upon their return to their browser.

Return to Browser Redirect Use Cases

On the most basic level Yozio partners leverage this advanced feature to prevent their users from returning to their browser and seeing a blank screen- as is common across attribution and deep linking solutions. Other partners get more creative, and use the Yozio Return to Browser Redirect URL to drive conversions. Here's some examples of how to use this feature:

  • Thank a user
  • Promote a related product, collection, or offer to the user
  • Re-target the user

Return to Browser Redirect Setup

You have two primary options: Leverage Yozio's default behavior for the Return to Browser Redirect URL or specify one for a particular SuperLink or user interaction.

Option 1: Use Default Behavior

By default Yozio will use the site referrer URL (the web page URL the user was on when they clicked the Yozio SuperLink) as the Return to Browser Redirect URL.

If Yozio cannot detect the referrer URL or there is none (ie. users click from email, SMS) Yozio will use the Desktop/Fallback Redirect you have specified as the Return to Browser Redirect URL.

You may specify a Return to Browser Redirect URL by statically configuring it for one of your SuperLinks. You may also associate a Return to Browser Redirect URL to one of your SuperLinks dynamically.

Yozio Redirect to URL Diagram

Static Return to Browser Redirect

Here's a video on how to configure this setting for a particular SuperLink:

While in the New Organic SuperLink or Edit Organic SuperLink page scroll to Advanced Settings > Return to Browser Redirect URL and enter the full URL of your desired Return to Browser Redirect URL, ie http://www.rivendell.com/other-products-for-you

Dynamic Return to Browser Redirect

yozio_redirect_to_url is a predefined metadata key we have set up to allow you to control Yozio Return to Browser Redirect URL. To specify your desired Return to Browser Redirect URL set the full URL of your desired Return to Browser Redirect URL as the value for the Yozio predefined key yozio_redirect_to_url.

Using this predefined metadata key is recommended for use cases where you'd like to customize the Browser Redirect URL on the transactional level- such as for each user clicking on your mobile web banner.

Here is an example...

Let's say

  • Your SuperLink is http://r.rivendell.com/cW.pcf, and;
  • Your desired Return to Browser Redirect URL for a particular user interaction is http://www.rivendell.com/product_id=sting.

Then,

  • Your Return to Browser Redirect metadata parameter will be yozio_redirect_to_url=http://www.rivendell.com/product_id=sting, and;
  • You might render this metadata appended SuperLink for the user:

    http://r.rivendell.com/cW.pcf?yozio_redirect_to_url=http://www.rivendell.com/product_id=sting