Yozio's Return to Browser Redirect URL allows you to define a URL to load in a user’s browser...
Such conditions will be meet in cases where you have told Yozio to redirect a user to the an app store or deep link them. This allows you to control what the user will see upon their return to their browser.
On the most basic level Yozio partners leverage this advanced feature to prevent their users from returning to their browser and seeing a blank screen- as is common across attribution and deep linking solutions. Other partners get more creative, and use the Yozio Return to Browser Redirect URL to drive conversions. Here's some examples of how to use this feature:
You have two primary options: Leverage Yozio's default behavior for the Return to Browser Redirect URL or specify one for a particular SuperLink or user interaction.
By default Yozio will use the site referrer URL (the web page URL the user was on when they clicked the Yozio SuperLink) as the Return to Browser Redirect URL.
If Yozio cannot detect the referrer URL or there is none (ie. users click from email, SMS) Yozio will use the Desktop/Fallback Redirect you have specified as the Return to Browser Redirect URL.
You may specify a Return to Browser Redirect URL by statically configuring it for one of your SuperLinks. You may also associate a Return to Browser Redirect URL to one of your SuperLinks dynamically.
Here's a video on how to configure this setting for a particular SuperLink:
While in the New Organic SuperLink or Edit Organic SuperLink page scroll to Advanced Settings > Return to Browser Redirect URL and enter the full URL of your desired Return to Browser Redirect URL, ie
yozio_redirect_to_url is a predefined metadata key we have set up to allow you to control Yozio Return to Browser Redirect URL. To specify your desired Return to Browser Redirect URL set the full URL of your desired Return to Browser Redirect URL as the value for the Yozio predefined key
Using this predefined metadata key is recommended for use cases where you'd like to customize the Browser Redirect URL on the transactional level- such as for each user clicking on your mobile web banner.
Here is an example...
You might render this metadata appended SuperLink for the user: