With your Yozio SuperLinks you can track the clicks, installs/deep links/downstream event driven by your Twitter ad campaigns.
Twitter provides a number of ad campaign options. Create a “Website clicks and conversions” campaign offered by Twitter. Other campaigns (namely, “App installs or re-engagements”) will not accept Yozio SuperLinks.
Twitter offers the option to create a Website card that will accompany the promoted tweet in your Twitter ad campaign. This Website card asks for a website URL. Entering the Yozio SuperLink here will let you track clicks on this Website card and the installs/deep links/downstream events that result.
Note on Tweet Engagements
Twitter reports "Tweet Engagements" on the Twitter Ad Dashboard. Tweet engagements include "...total number of times a user interacted with a Tweet. Clicks anywhere on the Tweet, including Retweets, replies, follows, likes, links, cards, hashtags, embedded media, username, profile photo, or Tweet expansion" (source). This means that the number of Tweet Engagements reported by Twitter will be different from the number of clicks reported on the Yozio Dashboard; the Yozio Dashboard will not be accounting for Retweets, replies, follows, etc. Only the clicks to the Yozio SuperLink will be reported.